Two Paths to Transformation
Most men benefit from the brotherhood model.
But if you need intensive 1-on-1 support, private coaching is available.
Path 1: The Brotherhood
Recommended for Most
Best for men who:
- Feel lost, isolated, or stuck
- Want accountability of other men
- Benefit from structured group transformation
- Value community over customization
- Want best ROI (transformation per dollar)
What you get:
- Complete 12-week curriculum
- Weekly live brotherhood calls
- Accountability buddy pairing
- Private community access
- Lifetime access to all materials
Investment: $497 (Beta Founding Member)
Next cohort: Spring 2026
Why this path works:
Brotherhood + accountability: 70-85% completion
Lasting results and relationships
Most men don't need more customization or optimization.
They need structure, accountability, and other men who understand.
Path 2: Private 1-on-1 Coaching
Intensive Individual Transformation
Best for men who:
- Need high touch, highly personalized guidance
- Have unique circumstances requiring custom approach
- Want flexible scheduling
- Prefer 1-on-1 over group dynamics
- Are willing to invest premium for individualized support
What you get:
- Bi-weekly 50-min private sessions
- Text/email support between sessions during business hours
- Fully customized development plan
- Flexible scheduling during business hours
- Complete privacy and confidentiality
Investment: $1,200/month
Commitment: 3-month minimum
Availability: Limited to 5 active clients
How To Decide
CHOOSE THE BROTHERHOOD IF:
✓ You want proven structure
✓ Tuesday 7:30pm ET works
✓ You're ready for 12 weeks
✓ Community accountability appeals
✓ You want accessible pricing
CHOOSE 1-ON-1 COACHING IF:
✓ You need custom approach
✓ Your situation requires privacy
✓ Tuesday nights don't work
✓ You want flexible scheduling
✓ You'll invest 2.5x for individual support
Still unsure? Schedule a 15-minute discovery call and I'll help you decide which path serves you best.
ABOUT YOUR GUIDE
I'm Wes Lambert. I help uninitiated men ages 21-35 who feel lost, isolated, and stuck develop the foundational capacities—identity, disciplined systems, and effective connectedness—they never learned.
Whether through the brotherhood or private coaching, my approach focuses on:
- Healing father wounds and inherited patterns
- Building disciplined systems that create execution
- Developing emotional regulation and relational capacity
- Discovering authentic identity and purpose
At 25, I was lost, undisciplined, and emotionally chaotic. What changed everything wasn't more information—it was structured transformation with accountability.
FREQUENTLY ASKED QUESTIONS
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The bootcamp gives you the complete roadmap—coaching gives you personalized guidance when you're stuck, accountability when motivation fades, and expert perspective on your blind spots. Both work, but coaching accelerates results.
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Yes. Private coaching is a standalone service. I use The Guide to Growing Up framework as our structure, but we customize it to your situation. Many clients do private coaching without enrolling in the bootcamp.
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Therapy heals wounds and addresses mental health concerns. Coaching builds capacity and maximizes potential. I'm a Licensed Mental Health Counselor, but coaching is forward-focused and development-based, not treatment-based. If you have clinical issues (severe depression, PTSD, addiction, suicidal thoughts), start with therapy first.
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Yes, via video calls. I'm licensed in Massachusetts and New York for clinical work, but development coaching (non-clinical) is available internationally.
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You can upgrade anytime. We'll credit what you've already paid toward the coaching tier.
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Occasionally, yes—especially when working on relationship dynamics. But coaching is primarily for YOU and your development.
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Life happens. We can pause your coaching with advance notice. Private coaching requires a 6-month commitment but allows scheduling flexibility within that window.
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If you have clinical issues (severe depression, PTSD, active addiction, suicidal thoughts), start with therapy. If you're functional but want to optimize and grow, coaching is great. If unsure, we'll discuss on the discovery call.